Overview
In today’s fast-paced media landscape, effective communication skills are more valuable than ever. The Bachelor of Arts in Communications at Penn State New Kensington provides students with a blend of hands-on multimedia training, strategic communication skills, and critical thinking expertise to thrive in a variety of careers.
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Degree Options
The Bachelor of Arts in Communications offers flexible study options tailored to meet the demands of today's dynamic workplace. Students can specialize in one of two key areas:
Corporate Communication Option
In extending traditional organizational communication, strategic communication, and public relations to the digital age, this option prepares students to compete in a global society. The program is also effective as preparation for e-commerce.
Digital Journalism Option
In today's workplace, journalism graduates are required to regularly engage rapidly converging media in their work. This option offers graduates a competitive advantage by complementing traditional options (newspaper, magazine, radio, TV) with convergent course work designed to prepare students for professional journalism in the digital age.
Career Opportunities
A degree in Communications from Penn State New Kensington opens doors to a wide range of careers in media, marketing, public relations, and beyond. Our graduates have launched successful careers at top PR and marketing firms, media companies, universities, healthcare organizations, and national nonprofits.
Additionally, alumni have pursued communications roles in diverse industries such as:
- Retail & Fashion
- Pharmaceuticals & Healthcare
- Manufacturing & Technology
Pathway to Graduate School
A Bachelor of Arts in Communications also provides a strong foundation for graduate study. With support from faculty mentors, our graduates have pursued advanced degrees in fields such as:
- Film Production
- Library Science & English Literature
- Social Work & Higher Education Administration
Our alumni have been accepted into prestigious graduate programs at institutions including:
- University of Chicago
- Indiana University Bloomington
- University of New Orleans
- Indiana University of Pennsylvania (IUP)
- Arcadia University
The official course requirements for this degree can be viewed in the online Undergraduate Bulletin under the suggested academic plan.
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